Campaign Coins - Jackson Heenan

Sales Manager • 2017-2024

Designed and implemented processes to manage product, inventory, and sales data across 250+ products.

Placed regular manufacturing orders of USD $25,000+.

Provided project management for new products and crowdfunding campaigns, including reporting on manufacturing costs, shipping costs, profit margins, and timelines.

Set up and maintained integrations between ecommerce services (including Shopify, BigCommerce, eBay, StarShipIt, Backerkit) for online sales, shipping, and crowdfunding projects.

Trained and supervised staff to ship packages and provide customer support.

Coordinated stock and booth setup for convention appearances, including PAX Australia and Gen Con.

Implemented marketing strategies, including writing newsletters, blogs, and social media posts, and producing livestreams for Twitch and YouTube.

Campaign Coins is a line of high-quality metal accessories for tabletop RPGs and board games, from King of the Castle Games Company.

The product line began as a range of copper, silver, and gold prop coins to represent fantasy treasure. From there, it expanded to original tokens for tracking mechanics like inspiration or concentration, as well as licensed coins for Call of Cthulhu, Pathfinder, and many more.

During my time at Campaign Coins, I oversaw migration from BigCommerce to Shopify, training additional mail order staff, and adding livestreams to our marketing strategy.

Convention booth setup

Convention booth display

Webstore front page

Webstore menu

Webstore product tagging

Blog post

Warehouse stock management